Hospice toy donations was another success - fourth year running!

Image: Hospice toy donations was another success - fourth year running!

Throughout December 2017, Altodigital once again teamed up with the Hospice Quality Partnership (HQP) and Children’s Charity, Promise Dreams, to deliver a special Christmas for hundreds of brave children and their families.

This is the fourth year running that we have carried out the extremely rewarding project of delivering thousands of toys/gifts to Children’s Hospices and the homes of children who are seriously or terminally ill, across the UK. 

Toys to 16 Hospices

Working with HQP, we once again selected 16 Children’s Hospices spread geographically across the UK to receive our special Christmas boxes. As well as containing loads of fun toys, games and sensory items – the boxes also contained the materials required to wrap the gifts so the children could experience receiving them as Christmas presents – especially during visits from Santa himself! As always, the feedback and pictures we receive of the smiles on the faces of staff, children and families makes everything more than worthwhile!

Jigsaw, Cumbrias Children’s Hospices were delighted with their gifts.

Packing all the boxes was a team effort!

All ready for sealing and shipping!

John Mackin, the mastermind behind the logistics, was also able to hand delivery some of the boxes like here at Little Havens.

Gifts to the homes of 80 seriously or terminally ill children

This year we also once again partnered with Promise Dreams who referred 80 children to us for the project. Like with the hospices, these children were also sent gifts, only this time directly to their homes. With an age range spanning from 9 months old to 17 years old, a lot of care and attention needed to be taken to ensure age and ability appropriate gifts were delivered. This is where, once again, our man behind the logistics and operations, John Mackin, did a fabulous job.

The calls, cards, messages and pictures we received were a joy for us to see, as it showed the happiness that had been brought to families who were going through some very difficult trials.

Ayden loves the lights and sounds on the pirate ship he received.

Gifts tailored to the older children referred by Promise Dreams ensured everyone was happy!

In it’s fourth year the project originally named “the 12 days of Christmas” was thought up by Altodigital CEO James Abrahart and his wife, Jacqui, who are both still heavily involved each year from planning stage to implementation. James commented, “we are so passionate about doing this, as it combines our love for charity work with our love for children, having four of our own. It saddens us to think of children so young having to battle so bravely with such serious illnesses and go through so much pain and heartache, so we are just pleased that we can find some way of putting smiles on their precious faces.”

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